Pearson - Essentials of Global Marketing. Essentials of Global Marketing’ has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 1. The book has the following key characteristics: - Excellent supplements (video cases, video clips, Power. Points etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book.
Find Svend Hollensen books from Pearson Education's online bookshop. Live and learn with Pearson books. Your search for Svend Hollensen returned 4 results. Svend Hollensen and his marketing books Svend Hollensen is Ph.D. He has practical experience from a job as International Marketing Coordinator in a large Danish.
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January 2017
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